Social Media Marketing Agency - Tai Lopez

Part 2

SMMA 06 Social Media

Social Media Is A Trending Opportunity Right Now

We live in a strange world. Taxpayers spend up to $200k for a student to graduate high school. Then if you go to college or university depending on where you go it's another 30k to 100k investment.

When up to $300k has been invested in you over 15 years of your life do you think you got your money's worth. Do you feel you are equipped with the life skills you need to have health wealth love and happiness?

  • Did you learn to have a body that is fit and strong?
  • Did you learn how to create long term wealth with positive cash flow?
  • Did you learn how to control your social circle, how to read people and understand personality types and attachment styles?
  • Did you learn how to overcome anxiety depression and fear?

I didn't learn any of those things, perhaps some were lightly touched upon. The biggest scam operating in the modern world is the one you and I got put through.

People are having $200k spent on their education and they can literally did nothing positive when they come out of school. It's seriously a waste of life, instead of having a head start they come out and everything is against them.

Universities are trying to teach social media but they are too out of touch.

SMMA 07 52 Million

Kim Kardashian was on the cover of Forbes Magazine because she earned 52 million dollars in a year using social media. She doesn't have an MBA or an advanced degree and she doesn't work harder than you.

What does she do?

People say women are held back in society which is true but not for Kim Kardashian because as an entrepreneur you set your own tone.

Some people look at the Kardashians and say they don't like their message, okay then be like Abraham Lincoln who learnt from everybody even the things he didn't want to do. You don't have to do everything that they do but you'd be a nut job to ignore it.

You don't have to like Donald Trump but the reason he won the nomination is because he used social media to spread his message more efficiently. He had double the retweets and favorites on 99% of his posts compared to Hillary Clinton.

When Warren Buffett starting out he thought the world would be full of smart people making smart decisions making it hard to make money. He found out everyone is lost.

Some people cannot see the trends and opportunities, all they see is what the media feeds them and we know the media lies. A study on psychology.com shows journalists have a high rate of being psychopaths, that is without empathy for right or wrong, no regret no remorse.

So the media will tell you to make money you have to get an education, go to college come out and get a job as a dentist, doctor, cosmetic surgeon, social media influencers or lawyers. All of those jobs are fine if that's what you genuinely want to do but it's not for everyone.

  • Do you want to be in music?
  • Do you want to be an actor?
  • Do you want to be an entrepreneur?
  • Do you want to travel?
  • Do you want to stay at home?
SMMA 06 Social Media

Social Media Is A Trending Opportunity Right Now

We live in a strange world. Taxpayers spend up to $200k for a student to graduate high school. Then if you go to college or university depending on where you go it's another 30k to 100k investment.

When up to $300k has been invested in you over 15 years of your life do you think you got your money's worth. Do you feel you are equipped with the life skills you need to have health wealth love and happiness?

  • Did you learn to have a body that is fit and strong?
  • Did you learn how to create long term wealth with positive cash flow?
  • Did you learn how to control your social circle, how to read people and understand personality types and attachment styles?
  • Did you learn how to overcome anxiety depression and fear?

I didn't learn any of those things, perhaps some were lightly touched upon. The biggest scam operating in the modern world is the one you and I got put through.

People are having $200k spent on their education and they can literally did nothing positive when they come out of school. It's seriously a waste of life, instead of having a head start they come out and everything is against them.

Universities are trying to teach social media but they are too out of touch.

SMMA 07 52 Million

Kim Kardashian was on the cover of Forbes Magazine because she earned 52 million dollars in a year using social media. She doesn't have an MBA or an advanced degree and she doesn't work harder than you.

What does she do?

People say women are held back in society which is true but not for Kim Kardashian because as an entrepreneur you set your own tone.

Some people look at the Kardashians and say they don't like their message, okay then be like Abraham Lincoln who learnt from everybody even the things he didn't want to do. You don't have to do everything that they do but you'd be a nut job to ignore it.

You don't have to like Donald Trump but the reason he won the nomination is because he used social media to spread his message more efficiently. He had double the retweets and favorites on 99% of his posts compared to Hillary Clinton.

When Warren Buffett starting out he thought the world would be full of smart people making smart decisions making it hard to make money. He found out everyone is lost.

Some people cannot see the trends and opportunities, all they see is what the media feeds them and we know the media lies. A study on psychology.com shows journalists have a high rate of being psychopaths, that is without empathy for right or wrong, no regret no remorse.

So the media will tell you to make money you have to get an education, go to college come out and get a job as a dentist, doctor, cosmetic surgeon, social media influencers or lawyers. All of those jobs are fine if that's what you genuinely want to do but it's not for everyone.

  • Do you want to be in music?
  • Do you want to be an actor?
  • Do you want to be an entrepreneur?
  • Do you want to travel?
  • Do you want to stay at home?

99.99 Percent Of Businesses Suck At Marketing

You can go to almost any business and ask them what their weakest skill is, is it making pizza or finding customers. If you ask a dentist, a doctor or a lawyer you get the same response because they studied hard to get where they are but they don't know how to find customers.

The 20 million US businesses generate 15 trillion dollars so if you reach out to help them they will pay you.

There's a lot of people that are big on social media the thing is they don't know how to monetize it. The first thing you need to learn is the big picture not tiny details because you'll lose interest.

Jaiden Gross

Jaiden Gross is 21 years old and got his third client, a doctor that paid $21k in full. He dropped out of college and was living at home with his parents, he didn't even have an account or business cards printed. His new problem is he needs employees. Just one month after starting the program he deposited $30,000 in his bank account.

He could use that money to pay for his college or take out a couple of house loans to generate long-term cash flow. They pay themselves off after 10 to 15 years leaving him with $200k each in tax deferred wealth.

 

You Need Social Media Marketing Skills

It's simply not possible to teach you everything I've learnt over 15 years and spending $10 million in one and a half hours. The best I can do is get you started.

It's like walking into a gym and going up to a bodybuilder who has been training their body for 15 years eating healthy and working out then you ask them "Hey can you show me how to be like you in a month?", it's not going to happen.

It won't take you 10 years to learn but it will take a minimum of four months. You won't learn the skills in school and it'll take a long time and a lot of money without a map and a mentor.

You Need To Know How To Get Clients

Preferably you'll have companies chasing you so you don't have to go out and find them all the time.

One of the biggest problems in the world is people don't know how to think. It's not rude to take a few minutes to do some personal business if you're giving extremely valuable information for an hour and a half free.

If you don't like my style it's just like TV,
change the channel.

One technique to get clients is to work for one person for free or at a reduced rate do a good job and get a testimonial. When you walk into a dentist, a plumber or a pizza shop and show them what you can do for them or a competitor they'll be crazy not to hire you.

You Need To Know How To Automate Your Business

When you create your own social media marketing agency you don't have to do all the work when you can outsource and hire people. If you're working 20 hours in the week then that's a great life but if you're working 18 hours a day and earning a lot then you won't enjoy it without automation.

It takes time to learn a new skill and unlearn ineffective thinking habits. Regardless of good a student you are or how good your teacher is your brain needs time to develop muscle memory.

The chains of habit are too weak to be felt until they're too strong to be broken.

If you don't have 10% of people challenging you on what you do then you're doing something wrong.

The Business Plan

The goal is to have at least one customer paying you at least $1,000 per month. Not all of it is profit because you need to pay for Facebook and Google ads you should have a 50% margin.

If you have 2 customers paying you 10 grand a month then you're earning the same as a doctor that spent 12 years learning.

After one year you should have six clients paying 1 to $2,000 each that's $8k per month. If you are earning a hundred grand a year you're going to feel a lot better in life.

Daniel Kahneman won a Nobel prize and found to be happy and have low stress around money you need to make $70 thousand a year.

One mentor is Joe Sodo who specialises in making restaurants more profitable.

  • You must become good at making videos for your customers.
  • You need to know what equipment you need and don't need.
  • You need different packages to offer your clients.
  • You must name your agency in a specific way. If it's too general you won't be perceived as an expert.
  • You need to know how to brand your customer. Donald Trump's marketing was good enough to win the presidency.
  • You need to know email marketing. Obama became president in part because of his email marketing team. When you make your customers more money they'll be happy to pay you more when you offer the next level VIP package.
  • Negotiation is important so you aren't taken advantage of.
  • Nothing everyone is your customer so you need to know what niches to go after. Focus on businesses that are in universal demand.
  • You need to know how to make great content because you want to keep customers for life.

Bonnie Laska got her first $1000 pay cheque. She graduated with 2 degrees and couldn't get a job after 1 year 7 months.

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