The $10,000 Facebook Aducation
Aducation = Ad + Education.
- Other high ticket products to promote in the email sequence;
- A narrow opportunity to promote Anthony’s products;
- How To Setup The Facebook Pixel;
- A $10,000 Facebook Ad Education;
- Audience Targeting;
- Two Phase Advertising Plan;
Profit Cycle Funnel Review
For the past few months we have been crafting, generating, building and promoting epic awesome funnels that allow you to leverage Anthony’s success in order to make money.
To get the funnel people must optin.
The thank you page has two simple steps. Before people get the funnel and launch their own business for free in step 2 they need to sign up to click funnels which is step 1.
The funnel that is being given away has already made half a million dollars this year. So we are getting this funnel with the optin, thank you and followup pages, the Facebook ad images and video, the 18 day series of emails and the funnel in step 2.
When people see your Facebook ad and click the link they go to the landing page where they optin. When they optin they’re taken to the thank you page which is where you make money from step one and step two.
The Clickfunnels Affiliate Program
We were going to focus on Facebook ads today but something came up which has altered the trajectory of where we’re headed that may ultimately make more than a few dollars for you.
The offer we are promoting is a Clickfunnels free trial where people can purchase a $97 or $297 option and that gives you 40% recurring revenue every month. Clickfunnels also have up sells which you get paid for as well.
After talking to people at Clickfunnels there is a way to take your autoresponder email sequence and make way more money.
Email Sequence Profit Zone
Throughout the email series we are giving good value but still promoting Clickfunnels. By day 18 we tell people we’re done trying to get them to sign up.
We spent 18 days telling people how amazing and profitable the profit cycle funnels are, and how they can get one free. The question is what can we promote next to make even more money in the email sequence from people that took action as well as from people that didn’t?
Most people think if they spend $10 on Facebook ads and only make $8 from a sale that it’s a failed ad. The whole idea of the email sequence is to take that potential failed ad and turn it into a massive profit zone but you need opportunities promote other things.
The first offer is a $997 affiliate boot camp that trains people on how to become affiliate marketers.
There is a real opportunity to use the email sequence to promote other high ticket products that Clickfunnels offer.
When someone signs up to funnel university at $67 per month, you get 40% monthly and if they sign up to funnel immersion for $297 you get 40% commission. Wouldn’t it be cool if Anthony wrote the email sequence that we could then use to promote other Clickfunnel products.
The second thing we can promote are Anthony’s products. It was never his intention to create an army of affiliates that would make him more money but it is a good way for us both to win.
This Beta program is not open to everyone and it will only be available during the live Success Connection in the next couple of weeks. You will be getting access to all of Anthony’s products, Fan Page Domination, Email Domination, Inbox Inner Circle, Auto Engage, Build Redirects, everything.
Bob Melton is already running Anthony’s ad as TopOnlineStrategies and one of Anthony’s business partners saw the ad. Greg said it’s an awesome idea for Anthony to give his material away for his students to promote, crazy enough that it’ll probably work.
Facebook Ad Targeting
How To Setup The Facebook Pixel
The first thing you need to do is make sure your Facebook pixel is on the optin page. If you’re not familiar with the Facebook ads manager then it’s a good time just to have a play around with it to get familiar with where things are.
Each Facebook account has a pixel which allow Facebook to track who is visiting your page and who converts. They allow you to build custom audiences which help your ads target the right people.
Click Ads Manager > Pixels
|Click create pixel.
Give it a name.
|Click the copy and paste option.|
|Copy the pixel code to the clipboard.
|From Clickfunnels, edit the optin page.
Select settings > tracking code.
|Paste the pixel into your Clickfunnels page.|
The $10,000 Facebook Ad Education
Anthony paid $10,000 for an agency to come in and set up his Facebook ads and in the process learn how to do it himself.
The first 4 months of campaign A made a net profit of $250,000 but over the next three months it only made $18,000 so the question is why did the ROI vanish?
The audience was too small. So what is the solution?
Big ponds = more money, which means you need to go broad with your targeting.
Broad Audience Targeting
We don’t want to target people over 65 because let’s face it, most people of that age are retired and not interested in internet marketing. We also don’t want to target people still in college because they’re probably in debt and more interested in drinking, football and partying with friends than looking for ways to make money.
It doesn’t matter what you think the age group should be, what matters is that people buy. As marketers we try to look at what the majority of people do so we can spend our money wisely.
25 < age < 65
These are the top five countries with English speaking audiences that convert the best:
- United States, Canada, United Kingdom, Australia, and New Zealand.
This is not to say English isn’t spoken in other countries but if you start advertising to China, Ireland, Germany and Malaysia then you’ll advertise to a lot of people that don’t speak English.
Specific Audience Targeting
Facebook will allow you to precisely target people with specific interests.
- Internet Marketing, Clickfunnels, Russell Brunson, Fan Page administrators.
|We want to target fan page owners because they usually set up a page to make money.
“Are you a fan page owner?
Two Phase Advertising Plan
We tell Facebook to initially show our ad to everybody and create an audience of people that clicked the ad. Then we tell Facebook to show a second ad but only to people that look like that first audience.
When running Facebook ads the first phase is to learn who your audience is by targeting a broad audience with a $5 per day budget. This will not make a ton of money.
After you run this broad campaign for a week, Facebook will have enough data to learn who is clicking on the ad.
Then we turn the broad ad off and run a targeted audience ad based on people that look like our phase 1 audience.
You can run a third ad specifically for fan page owners. Do you think if fan page admins sees an ad made just for them that it will have a higher conversion rate?